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T-Online

Brand / Campaign / Event

In 2020, our collaboration with t-online and its ambition to become the No. 1 media brand in Germany began. Then 2021: with 48 million readers per month and 150 editors, Florian Harms becomes Editor-in-Chief of the Year 2021.

What did we start with?

We formulated a statement on journalism that should apply not only to t-online, but to all media companies in Germany. Clear, concise, to the point. This resulted in a TV and online campaign with Florian Harms, the editor-in-chief, as the central figure.

What happened next?

T-online also grows with its business partners. We wanted to launch t-online as a business partner. Where else but in Hamburg at the OMR Festival for Digital and Marketing – with 70,000 visitors. Done, done. 

Now what?

The tasks as a media brand change from day to day, the cooperation remains. Stay tuned.

We were responsible for:

CREATION

PRODUCTION

POST