t-online
Brand campaign
Our in-house agency has repositioned the brand t-online: decent. informed.
A clear and important statement in a time when polarization, disinformation, and mistrust are on the rise. That’s exactly what our brand campaign expresses with bold, straightforward headlines.
As part of the collaboration with t-online, the short documentary “Questions of Decency” was created – almost as a kind of experiment. The result is a film that doesn’t aim to explain, but rather conveys a feeling for what decency means to many people today. Filming took place all across Germany.
We were responsible as:
