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Potential 49

Brand development

Sub-Saharan Africa has the fastest growing economy in the world and a gigantic domestic market.

The Friedrich Naumann Foundation has launched an initiative aimed at young decision-makers in the German economy. The aim is to share knowledge about sub-Saharan Africa as a business and investment location. We were tasked with giving the initiative a face.

The first thing we needed was a name. Good if it is memorable, even better if it conveys content. Sub-Saharan Africa comprises 49 countries. Each in itself and all together have huge potential: Potential49

We were responsible for:

CREATION