Potential 49
Brand development
Sub-Saharan Africa has the fastest growing economy in the world and a gigantic domestic market.
The Friedrich Naumann Foundation has launched an initiative aimed at young decision-makers in the German economy. The aim is to share knowledge about sub-Saharan Africa as a business and investment location. We were tasked with giving the initiative a face.
The first thing we needed was a name. Good if it is memorable, even better if it conveys content. Sub-Saharan Africa comprises 49 countries. Each in itself and all together have huge potential: Potential49
We were responsible for:
CREATION

