PKW.de
Campaign development
PKW.de is a German automotive tech company for which we were commissioned to develop and produce a TV campaign. The principle of buying or selling cars online no longer needs to be explained these days. What do we put in the focus of communication instead?
First of all, music! Because music is the element that can convey emotion the fastest and best. Beethoven’s 5th Symphony and the letter sequence pkw.de are such a perfect match that a unique sound logo was created.
Secondly, we focused on humor! People like to watch people, especially if it’s funny and likeable. Coincidentally, our two protagonists are talking about pkw.de and happen to be sitting in a car.
We were responsible for: